

Get the free Restaurant Growth Starter Kit to identify where your restaurant may be losing customers, wasting money, or creating unnecessary friction—and choose a practical place to start.
In about 15 minutes, you’ll review key areas of your restaurant, identify your weakest growth area, and get simple actions you can begin this week.
No complicated business plan. No giant course. Just a practical starting point for making better restaurant growth decisions.
When sales slow down, it’s easy to assume you need more ads, another promotion, or a new piece of software.
But the real problem may be somewhere else:
- Customers can’t easily find you on Google
- Your reviews aren’t building enough trust
- Your online ordering experience creates friction
- Your promotion is confusing customers or staff
- You aren’t giving recent customers a reason to return
- You’re paying for tools you don’t fully use
The Restaurant Growth Starter Kit helps you step back, identify the area that deserves attention, and take one practical next step.

Review 24 questions across Google visibility, reviews, online ordering, menu and operations, repeat customers, and technology spending.

Use your lowest score to understand what may be happening and identify one practical first action.

Choose from simple restaurant improvements that can be completed without a huge project or budget.

Pressure-test your promotion before automatically giving customers another discount.

Follow one simple action each day—from checking Google and reviews to choosing your next 30-day priority.
- You own or manage an independent restaurant
- You know the restaurant could improve but aren’t sure what to fix first
- You have several problems or ideas competing for your attention
- You’re thinking about spending more on marketing, promotions, or technology
- You want more customers without constantly discounting
- You want simple, practical restaurant growth guidance
- You want to make better decisions before spending more money
I started working in the food business as a teenager and later studied marketing and digital marketing communications in the United States.
Since then, I’ve worked across restaurant operations, new openings, multi-location growth, marketing, online ordering, POS systems, promotions, customer retention, and restaurant technology.
I created The Restaurant Growth Lab to help independent restaurant owners understand what to fix first, choose tools and strategies that actually make sense, and grow without wasting money on random services or software.
— Hiro, Founder of The Restaurant Growth Lab
Yes. The Starter Kit is completely free. No credit card is required.
You’ll get a 15-Minute Restaurant Growth Checkup, Fix First Guide, 10 Quick Wins, 5 Questions to Ask Before Running a Promotion, and a 7-Day Restaurant Growth Quick Start.
Start with the 15-Minute Checkup. You do not need to complete everything at once. The kit is designed so you can identify one priority and start with a few practical actions.
The kit is designed primarily for independent restaurants and small restaurant groups. The questions and tools can apply across many concepts, including full-service, fast casual, takeout-focused, and multi-location restaurants.
No. Every restaurant is different. The kit is an educational decision-support resource designed to help you identify potential problems and make clearer growth decisions.

Evaluate the main areas driving your restaurant’s growth.

Find the problems that deserve attention before you spend more money.

Use the DIY resources or book a personalized Restaurant Growth Audit.
Bring one question or problem and get personalized guidance on what to do next.
Restaurant growth, tech, and tools explained without the BS.
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