FREE RESOURCE FOR RESTAURANT OWNERS

Not Sure What to Fix First in Your Restaurant?

Get the free Restaurant Growth Starter Kit to identify where your restaurant may be losing customers, wasting money, or creating unnecessary friction—and choose a practical place to start.

In about 15 minutes, you’ll review key areas of your restaurant, identify your weakest growth area, and get simple actions you can begin this week.

No complicated business plan. No giant course. Just a practical starting point for making better restaurant growth decisions.

Restaurant Growth Is Not Always About Doing More Marketing

When sales slow down, it’s easy to assume you need more ads, another promotion, or a new piece of software.

But the real problem may be somewhere else:

- Customers can’t easily find you on Google

- Your reviews aren’t building enough trust

- Your online ordering experience creates friction

- Your promotion is confusing customers or staff

- You aren’t giving recent customers a reason to return

- You’re paying for tools you don’t fully use

The Restaurant Growth Starter Kit helps you step back, identify the area that deserves attention, and take one practical next step.

5 Simple Tools to Help You Get Started

15-Minute Checkup

Review 24 questions across Google visibility, reviews, online ordering, menu and operations, repeat customers, and technology spending.

What Should I Fix First? Guide

Use your lowest score to understand what may be happening and identify one practical first action.

10 Quick Wins

Choose from simple restaurant improvements that can be completed without a huge project or budget.

5 Questions Before Running a Promotion

Pressure-test your promotion before automatically giving customers another discount.

7-Day Restaurant Growth Quick Start

Follow one simple action each day—from checking Google and reviews to choosing your next 30-day priority.

This Starter Kit Is Built for You If…

- You own or manage an independent restaurant

- You know the restaurant could improve but aren’t sure what to fix first

- You have several problems or ideas competing for your attention

- You’re thinking about spending more on marketing, promotions, or technology

- You want more customers without constantly discounting

- You want simple, practical restaurant growth guidance

- You want to make better decisions before spending more money

Built From Real Restaurant Experience

I started working in the food business as a teenager and later studied marketing and digital marketing communications in the United States.

Since then, I’ve worked across restaurant operations, new openings, multi-location growth, marketing, online ordering, POS systems, promotions, customer retention, and restaurant technology.

I created The Restaurant Growth Lab to help independent restaurant owners understand what to fix first, choose tools and strategies that actually make sense, and grow without wasting money on random services or software.

— Hiro, Founder of The Restaurant Growth Lab

Testimonials

What Restaurant Owners Say About Working With Hiro

Frequently Asked Questions

Question 1: Is the Restaurant Growth Starter Kit really free?

Yes. The Starter Kit is completely free. No credit card is required.

Question 2: What is included?

You’ll get a 15-Minute Restaurant Growth Checkup, Fix First Guide, 10 Quick Wins, 5 Questions to Ask Before Running a Promotion, and a 7-Day Restaurant Growth Quick Start.

Question 3: How long does it take?

Start with the 15-Minute Checkup. You do not need to complete everything at once. The kit is designed so you can identify one priority and start with a few practical actions.

Question 4: Will this work for any type of restaurant?

The kit is designed primarily for independent restaurants and small restaurant groups. The questions and tools can apply across many concepts, including full-service, fast casual, takeout-focused, and multi-location restaurants.

Question 5: Does this guarantee more sales or profit?

No. Every restaurant is different. The kit is an educational decision-support resource designed to help you identify potential problems and make clearer growth decisions.

Start Here

Step 1
Download the Free Starter Kit

Evaluate the main areas driving your restaurant’s growth.

Step 2
Fix the biggest growth leaks

Find the problems that deserve attention before you spend more money.

Step 3
Choose Your Next Step

Use the DIY resources or book a personalized Restaurant Growth Audit.

Have a Restaurant Challenge You Want to Work Through?

Bring one question or problem and get personalized guidance on what to do next.

Restaurant growth, tech, and tools explained without the BS.

Quick Links

Contact Details

  • Chicago, IL

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